Find The Boots

Rantings from a few corporate types about life, technology, travel, guns, politics, and everything good in the world.

Quick Note on Jericho

Friday, May 25, 2007

Wow. I try to sneak off for a Friday afternoon to work out and have a nice dinner with the wife only to come back to a deluge of email and comments!

Thanks for all the praise and comments. We really appreciate it. TierFlyer and I have been IM'ing back and forth with ideas and we'll have more articles up next week.

I did notice that ABC News picked up the story, so the next tipping point may be getting very close.

2 Comments:

At 2:43 AM, JayEpoch said…

I first found Rich's Copywrite Inc blog then found yours. Your articles are the best I've written so far on this phenomenon... I am anxiously awaiting more and will be looking to both you and Rich for the professional, engaging, and thought provoking analysis the Jericho effect.

I run a small internet radio station (www.protonradio.com) and am fascinated by the evolution of Old Media. My excitement began when NBC's Heroes and ABC's Lost were played online for free at the beginning of the season-- all icing on the cake though compared to this now from Jericho.

Your analysis is great. The metaphor of toxic waste to canceled shows is spot on.

Please keep up the good work!
At 2:45 AM, JayEpoch said…

Ugh, many typos in my excitement. You get the point. Where's the edit button?

Find The Boots

An executive goes on a business trip. When he arrives, it's raining cats and dogs. To avoid ruining his shoes, he purchases a pair of galoshes for $15, which he expenses under "Misc." on his expense report. A week later, the accounting department rejects his expense report, with a post-it note that says that the company does not reimburse for items of clothing. The next trip, the executive turns in an expense report without the galoshes, but with a post-it note that says "FIND THE BOOTS!".