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Find The Boots

Rantings from a few corporate types about life, technology, travel, guns, politics, and everything good in the world.

Helping Build the Buzz for Jericho

Tuesday, March 18, 2008

As I sit here tonight waiting for the second to last episode of the season, it occurred to me that the world of social networking has really changed since the last time around. The Save Jericho movement broke new ground the first time by leveraging social networks like Digg to communicate with the outside world. We even had a few of the articles on this blog hit the front page of the entertainment category on Digg because they were heavily dugg by Jericho fans. Surely, this time around they must have gained even more momentum.

Frankly, I was a little disappointed. Looking at Digg, there were only two stories on Jericho that had made the front page during March. Schumi, the leader of the Save Jericho movement, only has 30 Digg Friends. I would have thought she would have had hundreds of fans on Digg following her every move.

Jericho's penetration into the second tier of social networks is pretty slim. The top story that shows up for "Jericho" in a google site query on propeller.com only has 12 votes.

And for some reason, CBS has changed the interface on their forums, making it almost unreadable. I've been out of it long enough that I've missed wherever the Rangers are meeting, but as an interested person it's been fairly tough to find out what's going on.

I only mention all this because I've gotten interested in social media after our friends at Promote My Site have put out some tools and lists lately that I think might be of interest to the Jericho fans.

First, I used the Digg Friend Finder to research potential friends on Digg for the query "Jericho". I found 260 people that had submitted articles that matched the query. I started going through them and friending them, and I also friended some of the people that had submitted articles those people had Dugg. It's important for the Jericho fans to establish large friend networks on the big social networks -- that's how they can break into the mainstream instead of just communicating among themselves.

Second, I looked at the big list of social networks. That list is rife with social networks that the Jericho Rangers could use to spread their message. Yes, there are 2,600+ networks, but if each ranger took 5 networks they could cover it all quite quickly. There's no reason that every article written on Jericho and the move to save it shouldn't get huge play in the social networks.

The top two search results for the google query "Jericho" is the CBS show home page and the wikipedia entry. I'm willing to bet that CBS spent quite a bit of money on search engine optimization to get that top spot. If you want to get CBS's attention on the power of the fanbase, fill the first page of the google query "Jericho" with social networking references to articles of interest to the rangers.

   

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5 Comments:

  • At 1:01 PM, Blogger SaveJake said…

    I've missed you....Thanks!

     
  • At 1:15 PM, Blogger Jericho Returns said…

    It's great to see you post about Jericho again. Thanks.

     
  • At 1:43 PM, Blogger terocious said…

    I had to check the date on this article 3 times to keep myself from being transported back to last May. Thank you for your insights then and now.

     
  • At 2:01 PM, Blogger Rich said…

    BoonDoggie,

    Valid points. I've said much the same all along. Clear leadership would have helped them maintain the fan base that originated when they save the show.

    The decision for CBS seems likely to be a coin toss.

    Best,
    Rich

     
  • At 11:34 PM, Blogger CH!LL said…

    Befriend me on digg, my nick is gsiliceo. I think the future of Jericho is in the cable companies.

     

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