N.U.T.S at CBS NYC
Tuesday, May 22, 2007
Here it is, the video of the first big delivery of peanuts to CBS, taken from a camera phone.
Stop and think for a bit about what this means. A guy takes a video with his phone, and in a few hours it's all over the internet.
If you work in corporate America, you realize that "very fast" means a few weeks to respond to something. But in the age of New Media, "very fast" means a few hours. Old Media can't possibly keep up. CBS waited a few days to post a short message about the cancellation of the show. That's extraordinarily fast -- that email had to go through a few meetings, get approval from legal, marketing, etc.
But a little guy with a camera phone and a YouTube account has quicker response time and therefore more reach than an executive from CBS.
1 Comments:
At 11:05 PM, Unknown said…
Just had to add: Did you see the size of that mail room? Hardly a loading dock.
They barely have room for the first shipment. There's 3x that much on the way.
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