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Find The Boots

Rantings from a few corporate types about life, technology, travel, guns, politics, and everything good in the world.

N.U.T.S at CBS NYC

Tuesday, May 22, 2007


Here it is, the video of the first big delivery of peanuts to CBS, taken from a camera phone.

Stop and think for a bit about what this means. A guy takes a video with his phone, and in a few hours it's all over the internet.

If you work in corporate America, you realize that "very fast" means a few weeks to respond to something. But in the age of New Media, "very fast" means a few hours. Old Media can't possibly keep up. CBS waited a few days to post a short message about the cancellation of the show. That's extraordinarily fast -- that email had to go through a few meetings, get approval from legal, marketing, etc.

But a little guy with a camera phone and a YouTube account has quicker response time and therefore more reach than an executive from CBS.

   

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1 Comments:

  • At 11:05 PM, Blogger BoonDoggie said…

    Just had to add: Did you see the size of that mail room? Hardly a loading dock.

    They barely have room for the first shipment. There's 3x that much on the way.

     

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