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Find The Boots

Rantings from a few corporate types about life, technology, travel, guns, politics, and everything good in the world.

Some More Quick Ideas on Jericho Social Networking

Wednesday, March 19, 2008

I responded to some comments on the Digg thread on the earlier article, but I decided to package those up here since I think they'll see wider play.

The first thing to realize is that search engine marketing is very big business. The networks undoubtedly pay close attention to where their traffic is coming from. If the Jericho fans start flexing their muscles and impact the buzz on the web, not only will they get their word out to people outside the immediate circle of dedicate fans, but they'll be noticed by the executives that will have an impact on the decision they want.

Do you know what a Google Bomb is? The most famous was a group of bloggers that all started linking to the George Bush homepage with the anchor text of "Miserable Failure." It was enough that it changed the search ranking in Google so that if you queried on "Miserable Failure" you got GWB's page as the top result.

I'm proposing that instead of sending peanuts, the Jericho fans should start lobbing Google Bombs. Not mean spirited ones, but they should start doing things that impact the traffic to the CBS web properties in a positive way, as well as rearrange the SERPS (Search Engine Results Pages). A huge explosion of web traffic over the next week may be what tips the decision we're looking for onto the positive side.

Here are a few proposals:

1) Every Ranger should download the Alexa Toolbar and the Compete Toolbar. Alexa and Compete provide sort of a "Neilsen Ratings" for the web. Like their TV counterpart, they're fatally flawed because they don't have a random sample -- it's just the people that have installed their toolbars that affect their statistics. If 50,000 Jericho Fans installed those toolbars and then went about their normal surfing, it would significantly impact the web ratings of CBS properties. I'll give you a hint: the amount of money CBS is able to charge for advertising on its web properties is very likely impacted by their Alexa/Compete Rank. Moving those numbers is very doable, and would have a big impact.

2) Every Ranger should download the StumbleUpon toolbar, if they haven't already done so. StumbleUpon is a social networking site that allows users to thumbs up or thumbs down articles they find interesting. Install the toolbar, and then thumb up every Jericho article, video, etc that you come across in your normal surfing. After enough people thumb something up, the traffic multiplies because other users start to have it suggested to them. It can be a very LARGE amount of traffic. A few thousand rangers clicking thumbs up on the CBS episode trailer for next week might cause a Stumble Storm!

3) Every Ranger should have an account on Del.icio.us, Digg, and Propeller. They should bookmark and vote every Jericho article they read. It really only takes a few seconds -- much faster than writing a letter. The impact on traffic and rankings would be gigantic, and overnight.

4) Every Ranger should pick one or two social networks outside of the big ones to promote Jericho articles. Don't pick networks that don't have a section on them where this would be topical as you'll just anger the users. But out of the 2,600 sites that I pointed at in the last article, there are easily several hundred where the Rangers could get their message out.

5) Every Ranger should friend every other Ranger they can find on the big social networking sites. Start off with the people that Digg articles about the Save Jericho movement. A post with several hundred Diggs is several hundred potential friends. Having a big friends list makes you an attractive target for other people looking for friends. And guess what? When you shout something, they'll hear it.

None of these cost anything. It's cheaper than paying for postage. You're already spending time reading articles about Jericho anyway, why not spend a few seconds and click an icon to help promote them?

The Rangers shook the entertainment world last May. There's no reason they can't shake the web now.


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  • At 9:00 AM, Blogger maybei said…

    Social Networking is great but for it to work, just don't stop with your Jericho friends - branch out and also join other groups you are interested in to spread the word!

    Here is a bookmark for you:

  • At 4:47 AM, Blogger Fortune Park Hotels Ltd - Best chain of business & leisure budget hotels India said…

    There are many social networking websites like Myspace, Facebook, Orkut.com etc. The main types of social networking services are those which contain directories of some categories, means to connect with friends and recommender systems linked to trust. Social networking services allow users to create a profile for themselves, and can be broken down into two broad categories namely internal social networking (ISN)and external social networking (ESN) sites, such as Myspace, Facebook and Bebo. An ISN is a private community that consists of a group of people within a company, association, society, education provider and organization or even an "invite only" group created by a user in an ESN. An ESN is open and available to all web users to communicate and are designed to attract advertisers. Hi5 is also a social networking website, which, throughout 2007, was one of the 25 most visited sites on the web. In hi5, users create an online profile in order to show information such as interests, age and hometown. They can upload user pictures where users can post comments. Hi5 also allows the user to create personal photo albums and set up a music player in the profile. Users can also send friend requests via e-mail to other users. When a person receives a friend request, he or she may accept or decline it, or block the user altogether. While hi5 maintains its strong hold in Central America, it faces tough competition in Asia from many social networking sites. Hi5.com comes in first ten ranking in Alexa.com.

  • At 3:09 PM, Blogger erika said…

    I have just reread this comment, almost a month after you posted it, and I would love it if the Rangers could figure out how to organize this... although it may be too late at this point.

    There is a Jericho Blog Carnival going up at the end of this week, may I suggest you submit this post? Maybe if we can get it out again, we can take some of your ideas to heart.

    submit here: http://blogcarnival.com/bc/submit_3497.html


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