Find The Boots

Rantings from a few corporate types about life, technology, travel, guns, politics, and everything good in the world.

Coordinate Your Digg Efforts at 9:02

Thursday, March 20, 2008

It's been heartening to see the Jericho Fans get more active in the social networks. My article from Tuesday now has over 100 Diggs. There's just one problem.

To get real exposure on Digg you have to hit the front page. Otherwise, you're just seen by a much smaller group of people. Digg recently changed its algorithm to weight how fast something gets votes more heavily than the number of votes. That's one of the reasons you can see an article with 94 votes ahead of one with 740 votes on the front page -- the 94 vote article was only 30 minutes old, so the Digg algorithm thinks it's hot news.

So here's my suggestion for today: Build your friend networks up. Every Ranger should friend every other ranger. Find stories that you'd like to promote to the general public, but don't promote them. Just bookmark them in your browser to come back to.

Every day, at 9:02 eastern, every Ranger should then submit the stories they found that day and shout them to all the other Rangers. And everyone should go through their shouts and vote up all the stories they see that they like.

Digg has a 4 hour window to notice that something is hot. If everybody just concentrates their activity within that window, they'll get much more bang for the buck.

And 9:02 ought to be pretty easy for everybody to remember!

0 Comments:

Find The Boots

An executive goes on a business trip. When he arrives, it's raining cats and dogs. To avoid ruining his shoes, he purchases a pair of galoshes for $15, which he expenses under "Misc." on his expense report. A week later, the accounting department rejects his expense report, with a post-it note that says that the company does not reimburse for items of clothing. The next trip, the executive turns in an expense report without the galoshes, but with a post-it note that says "FIND THE BOOTS!".